Role Of Marketing In Csr Samples for Students †MyAssignmenthelp.com

Question: Discuss about the Role Of Marketing In Csr. Answer: Introduction The activities related to the corporate social responsibility of the organization are linked to the marketing activities undertaken by the organization. In todays environment the organizations are required to accommodate the activities related to the CSR in their marketing strategies. The organizations are now regarded as the corporate citizens of the particular country. This trend of incorporating CSR activities in the marketing of the organization has become a global strategy as it has proved to be profitable for the organizations. Discussion Corporate social responsibility can be defined as the initiatives that are taken by any organization to assess the social environment and further take the responsibility to analyse the effects of the operations of the organization on the social and environmental wellbeing. The CSR activities of a company offers it a corporate citizenship and this also involves costs related to short-term and no financial benefits are provided to the company (Holien?inov, Nagyov and Sedliakov 2014). Global social responsibility is related to the attention paid by an individual to the other human beings who stay in their neighbourhoods or their homes both globally and locally as well. The concept of social responsibility mainly refers to the situation where any type of action taken by a particular individual does not affect any other individual. It can thereby be said that the CSR activities are related to an organization, however, the global social responsibility is related to any individual as well as an organization. The CSR activities help in the marketing of a particular organization, however, the global social responsibility does not impact the marketing activities of the organization (Hwang and Kandampully 2015). The marketing professionals of an organization play an important role in upholding the ethical values. This type of marketing activities that is performed by the professionals is called ethical marketing. Ethical marketing is focussed on the fairness, honesty and the responsibility of the marketing professionals while performing the activities related to marketing. The ethical values which are upheld by the marketing professionals include, Honesty, Fairness, Respect, Responsibility, Citizenship and transparency. The CSR activities of the organization are thereby designed by the marketing professionals based on the ethical values of the organization (Laczniak and Murphy 2014). The marketing of a company is affected by the CSR activities that are undertaken by them. The positive impacts of the CSR activities on the marketing of an organization includes, the increase of the profitability of the organization by improving its reputation in the market. The other advantages include improvement of the customer relations of the organization and thereby increasing the revenues. The negative effects of the CSR activities include the costs that are incurred to implement these activities in the organization and the effectiveness of that cost. The CSR planning by a marketing manager may also affect his job, as some organizations may prefer a manager thinking more about the profitability of the organization (Hwang and Kandampully 2015). For example, CSR activities have been undertaken by Nike which include, the responsibility to provide food to the orphans, opening an orphan school. These activities have added to the reputation of the company and increased its profitability (About.nike.com 2017). Conclusion The essay can be concluded by saying the marketing activities of an organization are linked with the CSR planning. The planning related to the CSR activities of the organization is done by the marketing managers keeping in mind the values of the organization. References About.nike.com (2017).Sustainable Innovation. [online] Nike News. Available at: https://about.nike.com/pages/sustainable-innovation [Accessed 27 Nov. 2017]. Holien?inov, M., Nagyov, ?. and Sedliakov, I., 2014. Solution of the question of CSR and marketing challenges.Zeszyty Naukowe SGGW w Warszawie. Polityki Europejskie, Finanse i Marketing, (12 (61)), pp.43-54. Hwang, J. and Kandampully, J., 2015. Embracing CSR in pro-social relationship marketing program: understanding driving forces of positive consumer responses.Journal of Services Marketing,29(5), pp.344-353. Laczniak, G.R. and Murphy, P.E., 2014. The relationship between marketing ethics and corporate social responsibility: Serving stakeholders and the common good.Handbook of research on marketing and corporate social responsibility.