How Apple Has Become For Successful Companies Growing Up...

Introduction Apple has always been one of the most influential, innovative, successful companies growing up. I, as an individual have watched this Company mature and specifically remember when Apple has blown up in the industry. Before the world knew it, Apple has become something that is well known amongst many people. I feel that it is important to learn how Apple has become to achieve such greatness. Steve Jobs and Stephen Wozniak founded Apple in 1976. These two men were dropouts in college at the time. Jobs had worked for a gaming company called Atari and Wozniak worked for Hewlett-Packard. With prior knowledge of technology, their version of technology bore fruit. They had started to work on an Apple computer prototype in Job’s garage. It wasn’t a smooth ride; Apple had a tough time starting out. Steve Jobs struggled to continue his company without the right funding, so he had to reach out to people who can. Not only until he visited and convinced Mike Markkula in 1977, Apple began to progress. From 1977, Apple started to expand its development and introduced the new Apple II. In 1978, Apple Disk II was introduced. With the success of its work, Apple goes public on 1980 and debuted on the stock market with a value of 1.8 billion dollars. In 1982, Microsoft starts the development of Mac. In 1983, Sculley becomes the President, CEO. In 1984, the original Mac was in troduced with a staggering cost of $2,455 per computer. In 1985, Jobs actually resigned from Apple after aShow MoreRelatedEssay on Case Study #21617 Words   |  7 PagesCase study # 2: The apple of your â€Å"I† This case study will describe why Apple Inc. is a very successful company and has become the second largest public company in the world. It all started  in the 1980s when Apple started producing home computers. This helped those who were full-time students and workers by also producing a particular computer, the Macintosh computer. However, in 1985 Steve Jobs lost against the Apple board, and because of the unfortunate negative outcome of the meeting, SteveRead MoreUnit 33 M2 D1 Essay example927 Words   |  4 Pagestime has more market share, I think is due to the fact gocompare.com seems to offer customers better deals and more in depth customer promise reports. Gocompare.com advertising is more appealing easy to remember and they offer people who are loyal to the site the chances to be entered into a free draw with the chance to win a free car and the green livery stands out compared to other competitors. Evaluate how successful a particular business organisation has been in preparing for growing use ofRead MoreApple Company Internal And External Factors1224 Words   |  5 Pagesï » ¿ Apple, Inc. Jeremiah Boshard MGT/230 March 12, 2015 Traci Thurman Bowen Apple is one of the largest growing companies in America. They are consistently growing and improving the latest technology that has generated from the communication industry. In view of the fact that these successfully large companies need to be run by proficient leaders who have exceptional management skills to continue to companies rise in its business. The four functions of management are Planning, OrganizingRead MoreCorporate And Completive Strategy For Success Essay1436 Words   |  6 PagesJobs, the co-founder of Apple Inc,â€Å"Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.† ( Jobs,2015) Jobs approach towards business contributed great success to the apple company. Although apple had some weaknesses it had some strengths as well. The mission and values of the company created a corporate and completive strategy for success. (Jobs.2105) Stephen Paul Jobs is the co founder of Apple inc along with Steve WozniakRead MoreApple As A Global Multinational Corporation Based Out Of Cupertino1407 Words   |  6 Pages Introduction Apple is a global multinational corporation based out of Cupertino, California Apple designs, sells and develops personal computers, computer software and consumer electronics. Apple was founded by the late Steve Jobs, Steve Wozniak and Ronald Wayne. A few of Apple’s most popular products are the I Pad, the I Phone, the I Pod music player and of course the line of MAC pc’s. In addition to the host of hardware electronics that Apple makes and manufactures, Apple also makes consumerRead MoreOrganizational Culture at Apple Inc1727 Words   |  7 PagesOrganizational Culture at Apple Inc. In the year 1976, it was a dream for most people to buy a computer for their homes. Back then the computer community added up to a few brainy hobbyists. So when Steve Wozniak and Steve Jobs sold a van and two programmable calculators for thirteen hundred dollars and started Apple Computers, Inc., in Jobs garage, the reach for success seemed far. But these two young business men, Wozniak 26 years old and Jobs 21 years old, had a vision. Computers arent for nerdsRead MoreInnovation Within The World : Apple Iphone1684 Words   |  7 Pagesin, it is difficult to choose one individual innovative design. Every product within today’s society requires innovation to be successful within the fast moving markets of the world, and that is why I decided to look at the peak of the spectrum - the Apple iPhone. This is arguably one of the most innovative and successful products in the world. From 2007 to 2014 Apple sold more than 500 million iPhones worldwide, producing 8 models of iPhones all featuring new and different innovative features inRead MoreApple, Inc., The Electronics And Beats Music1263 Words   |  6 PagesApple acquires Beats. Apple, Inc., the electronics giant, has acquired Beats Music and Beats Electronics, the headphones giant, for $3.2 billion. Apple has enough money to buy or build any company they want to from ground up. So, why did Apple acquire Beats Electronics and Beats Music? According to NBC News, Apple CEO Tim Cook told Re/Code that the company could build about anything that you could dream of, adding that acquiring Beats would give them a head start and add kindred spiritsRead MoreAnalysis Of Bill Gates And Steve Jobs907 Words   |  4 Pagessome of the biggest names in technology, they are digital pioneers. They founded their companies almost at the same time, both being the leaders in their fields they have created some of the largest and most profitable companies in the technology world. Without these two men the smartphones and computers we have today might be a lot different. Bill Gates founded Microsoft and Steve Jobs was the co-founder of Apple. Bill Gates was one of the original pioneers of software, Job’s the pioneer of personalRead MoreGoogle, Apple and Semco Essay1345 Words   |  6 Pages three companies and three very different managing styles. The articles look at how three very important people keep a handle on their employees. Steve Jobs co-founder of Apple and his non-text book approach to an autocratic managing style, CEO of Google Eric Schmit and his laissez-faire catastrophe and Ricardo Semler CEO of SEMCO and his participative ways that surprisingly seem to be working. All run in different markets and have created their own rules to follow. They are the companies paving

The Mitigation Measures Necessary For Emergency Relief...

Introduction Imagine that your city had flooded with billons of dollars of damage done and close to a thousand lives lost. Now imagine that much of the outcomes of this disaster could have been averted if proper mitigation measures had been utilized. The mitigation measures necessary to prevent this disaster would have been a fraction of the cost spent on emergency relief measures. For many people in New Orleans this scenario was a reality when Hurricane Katrina happened. Hurricane Katrina caused one hundred and thirty five billon dollars in damage and the death of at least nine hundred and eighty six lives (Plyer, 2014). The city lost all government control and the city fell victim to anarchy. There was little food or fresh water to†¦show more content†¦Analysis The first action that could drastically reduce the damages and loss of life is educating the population in New Orleans. There needs to be several kinds of education provided for the residents of the city. The pre-dissemination of the evacuation and disaster plan could have made a drastic difference in the number of lives lost (Boyd, Wolshon, Heerden, 2009). This way the citizens of New Orleans would have known how to react and what to expect on the event of a hurricane. If those who could not self-evacuate would have known of the resources available to assist them in evacuating the death tolls could have been drastically reduced. Almost half of those who died due to hurricane Katrina were over the age of seventy-four (Plyer, 2014). It is tragic that those who were the least able to protect themselves were abandoned to the caprice of the storm. Through informing citizens of the plans and resources available to them in the event of disaster another tragedy like Hurricane Katrina can be prevented. Another form of education required mitigating the effects of another storm like Katrina would be to make citizens aware of the inherent danger with each hurricane. The biggest challenge in e ducating citizens in the danger of hurricanes is the complacency effect (Wang Kapucu, 2007). This means that citizens come to believe that because they were fine before that they will be fine this time. To overcome this, citizens need to understand the

Current Ethical Issues Paper - 755 Words

Current Ethical Issues Paper Heidi L. Hinckley XMGT/216 December 16, 2012 Dan Mitchell In creating this paper I have decided to use the Kudler Fine Foods organization, due to the fact that I enjoy trying new flavors from around the world. Kudler Find Foods is â€Å"a local upscale specialty food store† (Kudler website) located in California. Kudler Fine Foods currently has three locations in the state of California. There focus is to bring the finest foods and finest team members they can to their potential customers. They offer a wine steward at each location, as well as monthly classes for customers to lean about various wines in the store. Kudler Fine Foods wants to promote the best in food and service. The Kudler Fine Foods†¦show more content†¦I understand that she is trying to create an atmosphere, but in that statement it would seem that she only want to work with certain kinds of customers. This could lead some consumers to think that they are not welcome in her stores. . Kathy Kudler has a moral and ethical obligation as a business owner to promote an atmosphere that is open and welcoming to all. There is also the questionable promotion on Kudler Fine Foods website on how they only hire the best employees. Although I personally understand the statement, it can be considered unethical in the terminology. There is an insinuation that in that way that terminology is presented. There should be a change there in that all Kudler Fine Foods employees are trained to assist customers with any questions they may have on the products that are available in the store. There is also an ethical issue in the description of the stores themselves. The website promotes the locations as â€Å"8,000 square feet of retail space in a fashionable shopping center† (Kudler Fine Foods). Again the terminology in that statement may be perceived as condescending as if certain individuals would not be welcomed within the locations. With a store like this it is important that if you are promoting the flavors of the world they you would also represent the people of those regions. A diverse workforce that is familiar with these ingredients and foods would also show that the owner take aShow MoreRelatedCurrent Ethical Issue Paper756 Words   |  4 PagesCurrent Ethical Issue Paper Brenda Kinderman XMGT/216 September 19, 2010 The organization that I will be using to create an ethical organization profile will be Kudler Fine Foods. Kuddler provides the finest wines and food in three different locations also offers many delicious and different ingredients from around the world, a bakery, meat amp; seafood, produce, cheese amp; dairy and wine. Kathy Kudler is the creator of the gourmet food shop; her vision was much more than opening aRead MoreOrganizational Ethics934 Words   |  4 PagesWeek Three Managerial Ethics †¢ Identify typical ethical problems of managers. †¢ Recognize differences in ethical behavior and responsibility between an employee and a manager. Course Assignments 4. Readings †¢ Read Ch. 6 7 of Managing Business Ethics. †¢ Read this week’s Electronic Reserve Readings. 5. Learning Team Instructions †¢ Begin preparing for the Ethics in the Workplace Case Study Action Plan Presentation due in Week Five by reading one of the following case studiesRead MoreEvolution of Medical Practice Essay939 Words   |  4 Pagesuse of rights-based rhetoric borrowed from the civil rights movement contributed to the evolution in the role of physicians as they relate to patients. An ongoing conversation about the impact of law in shaping medical practice also influenced the current complexion of Bioethics as an area of study. A number of legal cases stand as signposts for critical moments in the history of Bioethics. They mark the changing public perception of the intersection of science, medicine, personal values and lawRead MorePlacebo Use For Pain Management1692 Words   |  7 Pagesphysicians recognized that the use of placebo is ineffective, harmful, and unethical. This formed a real threat for the professionals and become one of the most controversial issues in the last century. Thi s paper set a statement and rationale for eliminate the use of placebo according to the available scientific and ethical literatures on the controversial subject of the use of placebo in pain management. Placebo use in pain management 1. Introduction Pain is a significant publicRead MoreEssay On Paper Reduction Policy842 Words   |  4 PagesPaper Reduction Policy As a current member of this organization over the past 18 years, coupled with a bachelor degree from Excelsior college, I have encountered an issue with current organizational policies that require the use of paper to be completed. Due to being an employee within the administrative division of this organization which utilize paper more than other departments within the company, I have noticed and frequently discussed with colleagues about these issues. It is desired thatRead MoreProject Designs And Methods Paper987 Words   |  4 Pages Project Designs and Methods Paper Complex Medical staff is responsible for overnight emergency services for approximately 4200 correctional inmates. This capstone project will provide the creation and consolidation of Emergency Department Complex Medical Team department records/procedures into an HTML database. 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In the corporate world, ethics may be known as moral business principles.    As defined by Crystal  (2010),  Ã¢â‚¬Å"Business ethics is the behaviorRead MoreThe Nursing Code Of Ethics895 Words   |  4 Pagesfield. For the basis of this paper, I have chosen to write about the nursing code of ethics. Nursing has a professional code along with the level/employee behavior usually being currently attainable, which means that the behavior expected is normally exhibited by individuals. (Manias 508). However, although nursing seems to require behavior that is â€Å"normally† exhibited and tends to be one of the most popular medical fields, there are numerous amounts of ethical issues which have emerged in this field

The Issue Of Plastic Surgery - 1919 Words

The subject of plastic surgery in America is still a taboo since it attributes to the idea of being ‘unnatural’ and a ‘plastic monster’. Most popular surgeries in the country include eye lifts, liposuction, and breast enlargements. Those who have gotten these procedures are likely to keep what they have had done in order to not be shamed by others who may not support artificially changing one’s appearance. Many people may know that South Korea is known as the plastic surgery capital of the world. Plastic surgery was once a major taboo in Korea, where those who have gotten it done would be looked down upon on by family and friends and be ostracized by society, but now the pursuit of perfection has made cosmetic surgery much more popular and open to the public. About one in five women in Korea would have some kind of plastic surgery done, and many neighborhoods and subway stations are lined with advertisements and billboards to promote clinics by showin g before and after photos (Graham, â€Å"Popular Surgery Shrouded in Shameâ€Å"). In my experience of living in South Korea for a few months, I did notice that there were many cosmetic surgery advertisements in certain districts of Seoul. In those areas, I would typically see women’s faces all bandaged up from those procedures that got done and they wouldn’t care if people judged. The history of plastic surgery in Korea goes back to when an American plastic surgeon named Dr Ralph Millard, who arrived in Korea in 1954 and performedShow MoreRelatedInformative Speech : Plastic Surgery819 Words   |  4 PagesOUTLINE Topic: Plastic Surgery Specific purpose: Allowing people to know the pros and cons of plastic surgery. Thesis: The cosmetic, issues, and beauty. 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Nevertheless, in this essay, I am not going to debate the controversial issues, instead I am going to discuss on how Hallyu has impacted the Korean plastic surgery industry and the advantages and disadvantages that it impinges on the industry. I will disintegrate this essay into three components. In the first section, I will disentangle the impacts of Hallyu on Korean plastic surgery industry. In the second section, I will focusRead MoreEffects Of Hallyu On Korean And Korean Wave1602 Words    |  7 Pagescontroversial debates, noticeably the issues related to plastic surgery. Nevertheless, in this essay, I am not going to debate on the controversial issues, instead I am going to discuss on how Hallyu has impacted the Korean plastic surgery industry and the advantages and disadvantages that it impinges on the industry. I will disintegrate this essay into three components. In the first section, I will disentangle the impacts of Hallyu on Korean plastic surgery industry. 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Methods such as make up and plastic surgeries are the most common ways to alter a person’s look. However society is very hypocritical of plastic surgery and considers it to be immoral or scandalous. People may disapprove of plastic surgery because of claims that it is done for vanity, the drastic, irreversible effects it may do to the body, and how dangerous and risky theRead MorePlastic Surgery Pros And Cons829 Words   |  4 Pages Plastic surgery for weight loss can have its pros and its cons. Great results can come out of different types of procedures. But, bad things can also be a result such as complications of surgery. Plastic surgery is a growing industry because of high obesity rates and associated health risks, in spite of high costs, risks, complications and the struggle weight maintenance after the surgery. According to an article in The Canadian Press by Mike Stobbe, 40 percent of adults and 18.5 percent of children

Starbucks Coffee Supply Chain free essay sample

Globalization is â€Å"the integration of economies around the world through the movement of goods, services and capital across borders† and is a dynamic process through which companies, corporations and organizations leverage their strengths, magnify their reach, and decrease costs by outsourcing multiple business processes (IMF Staff, 2008). The globalization of Starbucks’ supply chain played a crucial role in attaining organizational success, having a significant impact on its business operations. This report aims to analyze the challenges that globalization presents in a constantly evolving market, and evaluate the solutions that Starbucks has implemented to manage these challenges. 2. Background Starbucks started out as a small coffee retailer in Seattle, Washington in 1971, growing exponentially over the next 4 decades. With over 17,000 stores across 55 countries today, Starbucks stands as the leading specialty coffee retailer in the world and is one of the top 5 international coffee buyers (C. A. F. E. Practices, 2012). In 2012, Starbucks sold 4 billion cups, or 428 million pounds of coffee (Munson, 2013). We will write a custom essay sample on Starbucks Coffee Supply Chain or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Since then, Starbucks has diversified to offer a variety of food and beverage options, including over 87,000 drink combinations, sandwiches and an array of commercial products (Eco-management for Food, 2012). Starbucks’ incredible growth (See Appendix A) in a short span of time required expansion of its global supply chain in order to cope with the demand. Due to the extensive diversification of Starbucks products, this report will focus solely on the globalization of Starbucks’ coffee bean supply chain. Starbucks’ global supply chain of coffee is divided into 3 main steps: production, packaging, and distribution. These steps were strategically engineered for cost cutting, operational efficiency and profits. Production, or coffee cultivation occurs in countries across the equatorial belt to capitalize on optimal climate condition, while Starbucks has over 40,000 coffee suppliers from various regions and countries such as Columbia, Rwanda, China and Mexico (Starbucks, 2012a). Upon harvesting, the coffee beans are sent for processing and packaging. The numerous processing plants are located strategically around the world to service Starbucks’ regional retailers in Asia, Europe and the U. S. Starbucks adopts a 3-step processing rule: storage and handling, roasting and packaging, and dispatch (Munson, 2013). Coffee beans deposited in the plants are separated by type, before being roasted, cooled, ground and sent for packaging. After which, they are dispatched for distribution (Eco-management for Food, 2012) in regional distribution centers, with some distribution services outsourced to third party logistics to deal with Starbucks’ massive global reach (Ho, 2013) (See Appendix B for Starbucks’ coffee bean supply chain). Starbucks takes globalization and corporate social responsibility (CSR) very seriously, such as adapting its business to local laws, standards, tastes, and culture (Thompson Arsel, 2004), resulting in multiple implications on the management of the supply chain. For instance, Starbucks is proud to have their coffee beans 100% Fair Trade certified, aligning itself with an organized movement that imposes set of standards and practices on multinational companies. Moreover, Starbucks has also implemented a unique set of practices called the â€Å"C. A. F. E. Program† which sets quality control benchmarks for suppliers. These include regular wages which adhere to laws of the respective countries, supporting local schools, preserving natural forests and using pesticides only as a last resort (Newell Frynas, 2007). These requirements are part of the unique grading system used to evaluate suppliers and provide control over quality and standards of the global supply chain. However, this has led to criticisms, such as Macdonald (2007) who suggested that C. A. F. E. Practices are often considered buying requirements for a corporate client instead of public standards. Starbucks suffered from severe financial problems in the past because its growth rate outpaced its ability to manage their supply chain, with the company being the â€Å"victim of its own success† (Cooke, 2010). Hence, this strict control over the global supply chain is essential for Starbucks’ performance and efficiency, which directly impacts profit. 3. Issues and challenges 3. 1 Problems with rapid growth Following its success in the United States, Starbucks ventured overseas and quickly became a globalization icon. With its rapid globalization strategy, Starbucks expanded from about 5000 stores to an estimated 15,000 stores in 2000 (Groth, 2011). By mid-2000s, Starbucks’ supply chain faced many issues, resulting with challenges of having to fulfill expansion strategies yet minimizing escalating operation expenses. By 2008, Starbucks’ stocks fell by 42% (Schultz, 2011). The rapid expansion took a toll on the sales growth and stretched the limits of the existing supply chain, which then rippled down to erode the customer-valued ‘Starbucks experience’ (Gibbons, 2011). Starbucks then reorganized their supply chain – developing new cost-effective model s, relooking into suppliers and reconsidering expenditures by ingredient instead of purchase price (Cooke, 2010). The supply chain was streamlined into 4 categories: Plan, Source, Make and Deliver, adopting a simplified system where coffee beans were manufactured in the same region where they are sold (Starbucks, 2012b, November 30). This was modeled by existing systems in the United States where coffee plants were built in Nevada, Washington, South Carolina and Pennsylvania (Starbucks, 2014). Coffee beans are transported in bulk to nearby cities before being shipped individually to its eventual destination. This optimized operations and significantly reduced transportation costs and lead times (Cooke, 2010). With the new centralized global logistics system (Starbucks, 2012a), Starbucks was able to reap economies of scale and aggregate worldwide. A global map of its expenses spent on transportation, with costs broken down by customer and region, retained the most cost-effective carriers as well as connect its international distribution centers for efficient management (Cooke, 2010). Moreover, Starbucks’ purchase of suppliers and farms allowed for greater cost savings and improved efficiency, a solution known as backwards vertical integration (Simonetti, n. d. ). Emphasizing on quality control, 4 main factors are consistently measured across the global supply chains, namely: service measured by order fill rates and on-time delivery, enterprise savings, total end-to-end supply chain costs and safety in operations (Cooke, 2010). In line with their belief in decentralization of operations being key to global success (Global Logistics Supply chain strategies, 2002 January 1), the company started attracting talent from supply chain education programs and provide ongoing training for existing employees to upgrade their knowledge in supply chain management. (Cooke, 2010). 3. 2 Supply of Coffee Beans Starbucks uses the Arabica coffee bean that originates from the southwest regions of Ethiopia (Burkill, 1997). However, to keep up with the high demand of coffee, Starbucks has outsourced its supply of coffee beans to various countries, hence majority of Starbucks’ coffee beans come from Latin America, Africa and the Asian-Pacific region (Pashman, 2013). Due to unpredictable forces of nature such as climate change and erratic weather patterns, harvest of coffee beans has decreased leading to an increase in prices. The increase in occurrence of natural disasters brought about by global climate change has adversely affected harvesting of Starbucks’ beans, thereby disrupting the supply chain (Goldenberg, 2011). The supply chain might also be affected by non-climatic factors, such as the outbreak of Roya fungus in coffee trees. The highly resistant fungus grows on leaves of coffee trees, cutting off its nutrition (Ameson, 2000). Hence, affected trees will result in a loss of production for 3 years. In a recent outbreak of the Roya fungus across Central America in 2013, the estimated total damage was 2. 7 million bags of coffee, translating to a loss of US$500 million and around 374,000 jobs across Central America (Josephs, 2013). In reaction to this, Starbucks has increased its research and development expenditure and purchased a 600-acre farm in Costa Rica in 2013 to study the Roya fungus and develop methods to eradicate it (Best, 2013). They are currently working to develop new breeds of fungus-resistant coffee, and innovating for other resistant strains of coffee beans (Gruley Patton, 2014). 3. 3 Starbucks in China In 2010, Starbucks signed a deal with the Chinese provincial government of Yunnan to set up a coffee bean farm to cater to a rapidly growing population of coffee drinkers in China, amid a global battle for quality coffee beans (Burkitt, 2010). Costs of using imported Arabica coffee beans were increasing, and producing beans locally would mean reducing production costs. Through this venture, Starbucks hoped to appeal to both the local population and international customers, pledging that the quality of the coffee produced would be on par with global standards (Sanderson, 2009). However, the consumption of coffee by the Chinese were still relatively less than other markets, with average store sales being US$600,000 compared to US$1 million in the U. S. (Burkitt, 2010). Nonetheless, Schultz was confident of long-term profitability, speculating that the growth in smaller cities would mirror that of Beijing and Shanghai (Burkitt, 2010). According to research company Euromonitor International, coffee sales in China climbed 9% in 2009, indicating an increasing demand by Chinese and thereby more opportunities in the market for Starbucks to target their expansion plans (Burkitt, 2010). With Starbucks having a 61% market share (China Daily, 2013), China is positioned to become Starbucks second-largest market behind the United States. The Yunnan government plans to invest three billion Yuan in the next decade to increase production of coffee from 38,000 tons annually to 200,000 tons, as well as expand its coffee plantation area to over 66,667 hectares to capture a market value of about RMB10 billion ($1. 61 billion) (Barlow, 2013). Farmers were encouraged to grow coffee to reap higher profits. In 2009, coffee beans were sold at an average of RMB16 per kilogram, increasing to a high of RMB40 per kilo in 2011, stabilizing in 2012 to about RMB30 per kilogram (Barlow, 2013). With the government’s support, Starbucks aims to liaise with Yunnan farmers to help reduce environmental impact and improve their livelihood – in line with Starbucks’ C. A. F. E. Practices program. In 2012, Starbucks opened its first Farmer Support Centre in Yunnan, strengthening commitment to China’s farming communities (McPherson, 2012); agronomists and quality experts can now work directly with the farmers to provide resources and expertise. In the past, Yunnan-grown coffee was perceived as inferior, with massive variance in quality of beans produced, having an estimated 70 percent of coffee beans that did not meet standards (Barlow, 2013). Presently, with Starbucks professionals overseeing quality control efforts, tastings and observations at Yunnan coffee farms, quality of coffee beans produced has improved significantly. A blend of coffee grown by AiNi, one of the most established coffee operators and agricultural companies in Yunnan, achieved a cup score of 81.  5/100 and Starbucks now offers this blend globally as it qualifies to be â€Å"specialty coffee† of world-class standard (Barlow, 2013). To meet with the demand for coffee beans fuelled by rapid expansion in China, more than 700 stores across more than 50 cities – a joint venture between Starbucks and AiNi Group was established, opening a processing plant in Yunnan in 2012 with 20,000 tons of processing capability (Barlow, 2013). 4. Evaluation and lessons learnt With increased globalization, strategic global supply chain management is essential for an organization to stay competitive in their respective industries. This is especially relevant with globalization as analyzed through Porter’s 5 competitive forces (1986), breaking geographical barriers to competition and lowering the barriers for new entrants to enter the industry. Bargaining power of suppliers and consumers will be weakened, as organizations establish their brands internationally, leading to increased supply of goods and services and threat of substitutes. Strategic planning in the supply chain is crucial although supply chain management is primarily driven by operational cost reduction, certain trade-offs needs to be considered because of globalization. For instance, management may need to consider subjective factors such as mission and vision of the organization, corporate culture and branding, while concentrating on objective factors of process costs and training. Also a trade-off between long-term and short-term outcomes is needed, especially evident in Starbucks’ sustainability program where they took the initiative to innovate their supply chain management, removing more than $580 million from its supply chain costs within 2 years to manage for its globalization strategies (Miller, 2011). This can be seen as a worthy investment for long-term sustainability, also empowering them with control over distribution and logistics systems. Studies have shown that superior supply chain management can lead to competitive advantage and improve business performance (Li et al. 2006), highlighting a close relationship between supply chain management and organizational performance (Petrovic-Lazarevic et al. , 2007). With globalization comes with a plethora of unpredictable and rapid changes, especially with the new information age. Therefore, an organization needs to be dynamic in capitalizing on ways to innovate and streamline processes. Risks such as Starbucks centralizing their logistics system, enabling easy monitoring and retaining best partnerships to streamline operational costs, were successful while others such as introducing instant coffee to China’s rapidly expanding coffee market, were unsuccessful. As production or distribution channels are scattered worldwide, the organization has to be vigilant to changes in the environment. Therefore, competitive intelligence reports or SWOT analyses are important in forecasting or scenario planning and monitoring of an organization’s external and internal environments for threats and opportunities. This is especially important in making weighted decisions on taking on risks and new ventures. For instance, Starbucks’ investment in farms for research and development of disease-resistant varieties of coffee beans are effective risk management tools, as it will help minimize disruption of supply chain processes and losses in the event of a disease outbreak. Venturing overseas may necessitate management on an international scale. This may mean outsourcing of certain processes to overseas vendors and scattered communications with different tiers of international partnerships to manage and monitor. Starbucks’ centralized global logistics system has effectively connected the various distribution channels to increase efficiency and optimize quality standards. It has also helped counter the bullwhip effect where variance of orders is distorted as one moves upstream the supply chain (Lee, Padmanabhan Whang, 2004). This may also bring factors of culture, legal and social differences into play, without which it may dilute the organization’s mission and vision and affect the organization’s quality standards. However, Starbucks’ centralized monitoring system allows for information about various stages of the system to be easily identified and measured – permitting for better risk management. Sustainability is also important when dealing with rapid expansion in globalization, and supply chain management will help produce differentiation from competitors by increasing customer value (Jutter, Peck Christopher, 2003). As seen in Starbucks’ expansion in China, a supply chain needs to be sustainable to increase profitability and establish a good branding. Starbucks’ vertical integration solution has provided the organization with tremendous cost-effectiveness and a steady supply of retail products, allowing for full control of its global processes. In order for sustainable development in globalization, strategic management and leadership are essential for dealing with complex problems; hence nurturing of talent is crucial. Starbucks’ belief in attracting talents from supply chain education programmes and investment in continuous training for existing employees in supply chain management help nurture potential leadership. By cultivating and attracting talent at the respective global offices, Starbucks encourages a decentralization of authority, and this helps reduce bureaucracy and therefore promotes sustainable growth of the organization.

Role Of Marketing In Csr Samples for Students †MyAssignmenthelp.com

Question: Discuss about the Role Of Marketing In Csr. Answer: Introduction The activities related to the corporate social responsibility of the organization are linked to the marketing activities undertaken by the organization. In todays environment the organizations are required to accommodate the activities related to the CSR in their marketing strategies. The organizations are now regarded as the corporate citizens of the particular country. This trend of incorporating CSR activities in the marketing of the organization has become a global strategy as it has proved to be profitable for the organizations. Discussion Corporate social responsibility can be defined as the initiatives that are taken by any organization to assess the social environment and further take the responsibility to analyse the effects of the operations of the organization on the social and environmental wellbeing. The CSR activities of a company offers it a corporate citizenship and this also involves costs related to short-term and no financial benefits are provided to the company (Holien?inov, Nagyov and Sedliakov 2014). Global social responsibility is related to the attention paid by an individual to the other human beings who stay in their neighbourhoods or their homes both globally and locally as well. The concept of social responsibility mainly refers to the situation where any type of action taken by a particular individual does not affect any other individual. It can thereby be said that the CSR activities are related to an organization, however, the global social responsibility is related to any individual as well as an organization. The CSR activities help in the marketing of a particular organization, however, the global social responsibility does not impact the marketing activities of the organization (Hwang and Kandampully 2015). The marketing professionals of an organization play an important role in upholding the ethical values. This type of marketing activities that is performed by the professionals is called ethical marketing. Ethical marketing is focussed on the fairness, honesty and the responsibility of the marketing professionals while performing the activities related to marketing. The ethical values which are upheld by the marketing professionals include, Honesty, Fairness, Respect, Responsibility, Citizenship and transparency. The CSR activities of the organization are thereby designed by the marketing professionals based on the ethical values of the organization (Laczniak and Murphy 2014). The marketing of a company is affected by the CSR activities that are undertaken by them. The positive impacts of the CSR activities on the marketing of an organization includes, the increase of the profitability of the organization by improving its reputation in the market. The other advantages include improvement of the customer relations of the organization and thereby increasing the revenues. The negative effects of the CSR activities include the costs that are incurred to implement these activities in the organization and the effectiveness of that cost. The CSR planning by a marketing manager may also affect his job, as some organizations may prefer a manager thinking more about the profitability of the organization (Hwang and Kandampully 2015). For example, CSR activities have been undertaken by Nike which include, the responsibility to provide food to the orphans, opening an orphan school. These activities have added to the reputation of the company and increased its profitability (About.nike.com 2017). Conclusion The essay can be concluded by saying the marketing activities of an organization are linked with the CSR planning. The planning related to the CSR activities of the organization is done by the marketing managers keeping in mind the values of the organization. References About.nike.com (2017).Sustainable Innovation. [online] Nike News. Available at: https://about.nike.com/pages/sustainable-innovation [Accessed 27 Nov. 2017]. Holien?inov, M., Nagyov, ?. and Sedliakov, I., 2014. Solution of the question of CSR and marketing challenges.Zeszyty Naukowe SGGW w Warszawie. Polityki Europejskie, Finanse i Marketing, (12 (61)), pp.43-54. Hwang, J. and Kandampully, J., 2015. Embracing CSR in pro-social relationship marketing program: understanding driving forces of positive consumer responses.Journal of Services Marketing,29(5), pp.344-353. Laczniak, G.R. and Murphy, P.E., 2014. The relationship between marketing ethics and corporate social responsibility: Serving stakeholders and the common good.Handbook of research on marketing and corporate social responsibility.